Definition of Leadership from a Communication Perspective

The video explores leadership through Johnson and Hackman's communication perspective, highlighting four themes: who the leader is, how they act, what they do, and how they work with others. It emphasizes the importance of communication in leadership, as defined by Johnson and Hackman, to modify attitudes and behaviors to achieve group goals.

What is the main focus of Johnson and Hackman's book on leadership?

• A psychological study of leaders

• A communication perspective on leadership

• A financial impact of leadership

• A historical analysis of leadership

According to the first theme, what aspect of a leader is crucial for attracting followers?

• Their unique traits and character

• Their financial success

• Their physical appearance

• Their educational background

How does the second theme describe the exercise of leadership?

• Through the exercise of power and influence

• Through financial incentives

• Through strict rules and regulations

• Through passive observation

What is emphasized in the third theme of leadership?

• The leader's personal achievements

• The leader's engagement in activities to mobilize followers

• The leader's ability to delegate tasks

• The leader's ability to work alone

According to Johnson and Hackman, what is a key component of leadership?

• Financial management

• Technological expertise

• Symbolic communication to modify attitudes and behaviors

• Physical strength