Apple iPhone 15 Demand Exceeding Expectations, Analyst Ives Says

Dan Ives discusses the new iPhone's overheating issues, which Apple plans to fix with software updates. Despite these issues, demand for the iPhone is higher than expected, with lead times extending beyond previous models. The conversation also touches on Apple's marketing strategy, which may involve creating a perception of scarcity. Apple continues to gain market share, particularly in China, despite competition from Huawei.

What is the main issue discussed regarding the new iPhone?

• Battery life

• Overheating

• Camera quality

• Screen resolution

What is the expected solution for the iPhone's overheating problem?

• Software updates

• Hardware replacement

• New model release

• Product recall

How does the demand for the new iPhone compare to the iPhone 14?

• Lower than expected

• About the same

• Higher than expected

• No significant difference

What strategy does Apple use to create a sense of scarcity for their products?

• Frequent sales

• Limited advertising

• Controlled supply

• High pricing

In which market has Apple gained significant share despite competition?

• India

• China

• Europe

• North America