Negative Aspects of Personal Selling

The video discusses the drawbacks of personal selling in marketing, highlighting its limited reach, time-consuming nature, and high costs compared to other methods like advertising and social media marketing. Despite its effectiveness, personal selling is less frequently used due to these challenges, requiring careful consideration of when to employ it.

What is a major limitation of personal selling compared to advertisements?

• It is more creative.

• It is less effective.

• It has a limited reach.

• It is less personal.

Why is personal selling considered time-consuming?

• It requires extensive training.

• It involves lengthy negotiations.

• It requires visiting each potential customer.

• It needs a lot of paperwork.

Which marketing method is more suitable for quick sales?

• Direct mail

• Social media marketing

• Telemarketing

• Personal selling

How does personal selling affect the cost of marketing?

• It reduces the overall cost.

• It has no impact on cost.

• It is cheaper than social media marketing.

• It increases the cost due to commissions.

Why might companies choose not to use personal selling as frequently?

• It is outdated.

• It is not suitable for any product.

• It is more expensive and time-consuming.

• It is less effective than before.