Congruity Theory

The video explains congruity theory, a model of attitude change, where congruity occurs when a liked person says something agreeable, and incongruity arises when they say something disagreeable. This is part of Heider's balance theory, which suggests attitude changes to restore balance. The theory involves three components: the source, the object, and the perceiver. Congruity is visualized as a triangle, and attitudes are measured on a scale. The theory helps predict attitude changes based on perceptions of the source and the statement.

What happens when someone we like says something we disagree with, according to Heider's balance theory?

• It has no effect on our attitude.

• It leads to incongruity.

• It leads to congruity.

• It strengthens our original attitude.

Which of the following is NOT a component of congruity theory?

• Environment

• Source of information

• Object or concept

• Perceiver

In congruity theory, what is the result of a positive perception of both the speaker and what is said?

• Confusion

• Neutrality

• Congruity

• Incongruity

How does congruity theory help in understanding attitude changes?

• It implies changes are irrelevant.

• It states changes are always negative.

• It suggests changes are random.

• It predicts changes based on the reliability of the source.

What is necessary to maintain congruity according to the theory?

• Positive perception of both the source and the object

• Positive perception of the object

• Neutral perception of the perceiver

• Negative perception of the source