Franchising and Martha Matilda Harper

The video explores the concept of franchising, starting with Ray Kroc's role in expanding McDonald's. It then delves into the lesser-known story of Martha Matilda Harper, a pioneering entrepreneur who developed a successful franchising model in the beauty industry. Harper's innovative approach empowered women by allowing them to own and operate salons under her brand. Her legacy continues to influence modern franchising, with her model being a precursor to many contemporary franchise operations.

What is the common factor between McDonald's, D-Bat, and Meineke?

• They are all sports equipment brands.

• They are all car manufacturers.

• They are all franchise operations.

• They are all fast food chains.

Who is credited with creating the world's biggest fast food chain?

• Helen Smith

• Ray Kroc

• Martha Matilda Harper

• Isaac Singer

What did Martha Matilda Harper acquire while working for a doctor's family?

• A franchise business model

• A patent for a reclining chair

• A new sewing machine

• A secret formula for shampoo

What was Martha's ambition after acquiring the shampoo formula?

• To become a doctor

• To start a sewing business

• To open a public hairdressing salon

• To become a Christian Science practitioner

What challenge did Martha face when trying to open her salon?

• She couldn't find a suitable location.

• She was denied the right to rent a place.

• She lacked the necessary funds.

• She had no support from the community.

What did Martha's salon emphasize besides hairdressing?

• Spiritual and physical well-being

• Advanced hair styling techniques

• Exclusive celebrity services

• Discounted beauty products

What innovation did Martha introduce in her salon?

• An automatic hair dryer

• A portable hair washing station

• A new type of hair dye

• The first reclining shampoo chair

How did Martha expand her business model?

• By hiring agents to manage new salons

• By opening salons only in New York

• By franchising to working-class women

• By selling her business to a corporation

What was the scale of Martha's franchise network?

• 50 salons worldwide

• 100 salons in America

• 500 salons globally

• 200 salons in Europe

What is Martha Harper's lasting legacy in the business world?

• Her invention of the sewing machine

• Her role in the suffragette movement

• Her pioneering of the franchise model

• Her development of new hair products