
Understanding Distribution Channels

Interactive Video
•
Business
•
9th - 12th Grade
•
Hard

Jackson Turner
FREE Resource
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10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary role of distribution in the marketing mix?
To design product packaging
To create advertising campaigns
To ensure products are available in convenient locations
To determine product pricing
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a characteristic of direct selling?
Offers limited control over product distribution
Requires heavy investment in marketing
Involves multiple intermediaries
Involves selling through retail stores
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which businesses are most likely to use direct selling?
Large retail chains
Service businesses like dentists
Manufacturers like Nike
Wholesalers like Costco
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a key advantage of using the retailing distribution channel?
Reduced marketing investment
Higher profit margins per unit
No need for intermediaries
Direct contact with consumers
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why might a manufacturer choose retailing over direct selling?
To maintain higher profit margins
To reach a wider range of consumers
To avoid bulk selling
To increase marketing costs
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a potential drawback of wholesaling?
Lower sales volumes
Reduced control over retailer selection
Increased marketing costs
Higher distribution costs
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which distribution channel involves the most intermediaries?
Wholesaling
Retailing
Direct selling
Multi-channel distribution
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