Transforming Communities Through Art

Dre Urhahn and Jeroen Koolhaas share their journey of transforming favelas into vibrant art spaces. Starting in Vila Cruzeiro, they faced challenges but succeeded in creating community-driven art projects. Their work expanded to Philadelphia and beyond, emphasizing organic growth and community involvement. Through crowdfunding and local collaboration, they aim to continue transforming communities worldwide.

What is the main reason people in Rio know about Vila Cruzeiro?

• It is a hub for technological innovation.

• It is often featured in the news for negative reasons.

• It is known for its vibrant art scene.

• It is a popular tourist destination.

What was the initial reaction of the residents to the blue paint in Vila Cruzeiro?

• They loved it and wanted more.

• They thought it was too bright.

• They were indifferent to the change.

• They disliked it because it resembled the police station.

What was the main theme of the second project in Rio?

• A series of abstract geometric patterns.

• A depiction of the local wildlife.

• A Japanese-style river with koi carp.

• A mural of famous Brazilian landmarks.

What activity helped the artists integrate into the community during the second project?

• Conducting language classes.

• Organizing community clean-ups.

• Throwing regular barbecues.

• Hosting art workshops.

What was the main challenge faced when expanding the project to Philadelphia?

• Dealing with harsh weather conditions.

• Answering logistical questions about the project.

• Securing enough paint supplies.

• Finding local artists to participate.

How did the artists in Philadelphia ensure community involvement?

• By organizing city-wide art competitions.

• By hiring local residents as painters.

• By collaborating with local schools.

• By offering free art classes.

What approach did the artists decide to take for future projects?

• A partnership with international art galleries.

• A focus on digital art installations.

• A flexible, organic growth model.

• A detailed master plan for each project.

What was the outcome of the crowdfunding campaign for the hill project?

• It was canceled due to lack of interest.

• It was supported by a few large donors.

• It raised over $100,000 from more than 1,500 people.

• It failed to reach its goal.

What role did Angelo play in the Vila Cruzeiro project?

• He provided legal advice.

• He was the lead artist and knew the community well.

• He managed the logistics of the project.

• He was responsible for fundraising.

What is the ultimate goal for the Vila Cruzeiro project?

• To host an international art festival.

• To build a new community center.

• To paint every house in the community.

• To create a series of art galleries.