Levi Roots' Reggae Reggae Sauce Insights

Levi Roots presents his reggae sauce to potential investors, seeking £50,000 for a 20% stake. He shares his background in music and his experience selling the sauce at carnivals. Despite initial miscalculations in his financial projections, Levi impresses two investors, Peter Jones and Richard Farley, who offer the full amount for a 40% stake. Levi accepts, gaining influential partners to help scale his business.

What is the main ingredient that Levi Roots claims his Reggae Reggae Sauce replaces?

• Mustard

• Tomato ketchup

• Soy sauce

• Mayonnaise

How many years has Levi Roots been in the music business?

• 30 years

• 20 years

• 10 years

• 40 years

What is the estimated cost to produce each bottle of Reggae Reggae Sauce?

• 75 pence

• 32 pence

• 1 pound

• 50 pence

Where does Levi currently produce his Reggae Reggae Sauce?

• In a commercial kitchen

• In a friend's restaurant

• In his home kitchen

• In a rented factory

What was the misunderstanding about the order Levi mentioned?

• It was a verbal agreement

• It was for 2.5 million liters

• It was a confirmed order

• It was for 2.5 thousand kilos

What percentage of royalties was Levi expecting from the potential deal?

• 3%

• 15%

• 5%

• 10%

Which Dragon first offered Levi a deal during the pitch?

• Richard Farley

• Peter Jones

• Theo Paphitis

• Duncan Bannatyne

What was the total equity Levi had to give up to secure the investment?

• 50%

• 40%

• 20%

• 30%

How much total investment did Levi secure from the Dragons?

• £50,000

• £100,000

• £25,000

• £75,000

What was Levi's reaction to the final deal offered by the Dragons?

• He rejected it

• He accepted it reluctantly

• He accepted it gladly

• He asked for more time to think