Understanding Trademarks

Trademarks protect the use of words, phrases, or logos in the marketplace. In the U.S., the United States Patent and Trademark Office issues trademarks, providing companies with protection over their symbols as long as they are used in commerce. Companies can seek damages from entities that use similar symbols likely to cause confusion and can obtain court orders to prevent such use. Additional perspectives on this topic are available through provided links.

What do trademarks protect in the marketplace?

• The quality of products

• The use of words, phrases, or logos

• The price of goods

• The location of businesses

Which organization issues trademarks in the United States?

• United States Copyright Office

• United States Trade Commission

• United States Patent and Trademark Office

• United States Department of Commerce

What must companies do to maintain protection over their trademarked symbols?

• Pay a monthly fee

• Use them in commerce continuously

• Register them annually

• Renew them every five years

What can companies do if another entity uses a similar trademarked symbol?

• File a complaint with the local government

• Collect damages and obtain a court order

• Request a refund

• Ignore the issue

What is one legal action companies can take to protect their trademarks?

• Increase advertising

• Change their logo

• Obtain a court order to prevent similar use

• Lower their prices