Stanley Quencher: A Case Study

The Stanley Quencher, a product of the 110-year-old Stanley company, became a viral sensation and significantly boosted the company's revenue. Initially launched in 2016, the Quencher gained popularity through strategic marketing, influencer partnerships, and social media virality, particularly on TikTok. The company's rebranding efforts, including new colors and collaborations, played a crucial role in its success. Despite challenges, Stanley's innovative approach and adaptability have positioned it for continued growth.

What is the price of the Stanley Quencher?

• $60

• $75

• $30

• $45

In which year did Stanley's Quencher H2.0 Flow State see a significant rise in sales?

• 2023

• 2020

• 2019

• 2016

Who patented the first vacuum-sealed water bottle made of steel?

• William Stanley Jr.

• Lauren Solomon

• Terence Reilly

• Emily Maynard

What was the primary demographic for Stanley's Classic Legendary Bottle?

• Men

• Athletes

• Children

• Women

Which site played a crucial role in the viral success of the Stanley Quencher?

• Amazon

• The Buy Guide

• Walmart

• eBay

Who was hired as Stanley's Global President in May 2020?

• William Stanley Jr.

• Emily Maynard

• Terence Reilly

• Lauren Solomon

What was a significant change made to the Quencher in 2020 to attract new customers?

• Different material

• Smaller size

• Lower price

• New colors

Which product became Stanley's best seller in 2021?

• Yeti

• Hydro Flask

• 40 ounce Quencher Travel Tumbler

• Classic Legendary Bottle

What feature was added to the Quencher H2.0 Flow State Tumbler in 2022?

• Smaller handle

• Spill proof design

• Glass material

• Built-in straw

What is the projected revenue for Stanley in 2023?

• $70 million

• $1 billion

• $402 million

• $750 million