Online Advertising and User Privacy

The video explores the evolution of advertising from traditional methods to online techniques, focusing on how web cookies and data tracking have transformed ad targeting. It highlights privacy concerns, the impact of data tracking on content visibility, and offers tips for protecting personal information online.

What is the main difference between traditional and online advertising?

• Traditional advertising is cheaper.

• Online advertising is less effective.

• Online advertising can track user behavior.

• Traditional advertising uses cookies.

What was the primary method of measuring ad effectiveness before the internet?

• Click-through rates

• User surveys

• Estimations based on demographics

• Geolocation data

What innovation allowed advertisers to track user behavior online?

• Animated ads

• Pop-up ads

• Display ads

• Web cookies

What is addressable advertising?

• Advertising that is only shown on TV

• Advertising that uses pop-up ads

• Advertising that targets specific individuals based on their behavior

• Advertising that targets broad demographics

What do Terms and Conditions often include that users might overlook?

• Discount codes

• Privacy policies

• Permissions to use and sell user data

• Customer service contacts

What can companies do with your data according to many Terms of Service agreements?

• Only store it securely

• Share it with friends

• Sell it to third parties

• Delete it after use

How do recommendation engines on platforms like Amazon and Netflix function?

• They suggest content based on user location.

• They randomly suggest content.

• They suggest content based on user preferences and past behavior.

• They only show the most popular content.

What is sponsored content?

• Content created by users

• Content that is free of ads

• Content that is only available on social media

• Content paid for by advertisers to promote a product or service

What is a recommended practice to protect your privacy online?

• Accept all cookies

• Always share your location

• Use a dummy email address for new accounts

• Post personal information frequently

What is a potential consequence of not reading Terms and Conditions?

• Missing out on discounts

• Agreeing to share personal data unknowingly

• Improving user experience

• Getting more relevant ads