Types of Innovation and eBay's Success

Types of Innovation and eBay's Success

Assessment

Interactive Video

Business

9th - 12th Grade

Hard

Created by

Olivia Brooks

FREE Resource

The video discusses two types of innovation: one where a new idea emerges unexpectedly, and another where an existing idea is applied in a new context. eBay is highlighted as an example of the latter, transforming traditional auctions into an online platform accessible to anyone with internet access. This innovation addressed a need for people to sell unwanted items easily and profitably.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first type of innovation mentioned in the video?

An idea that comes out of the blue

An idea that is developed over time

An idea that is copied from another business

An idea that is based on market research

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How often does the first type of innovation occur, according to the video?

Very frequently

Occasionally

Very rarely

Never

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What characterizes the second type of innovation?

Creating a new product from scratch

Improving an existing product

Applying an existing idea in a new space

Conducting extensive market research

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is eBay considered a successful example of innovation?

It created a new type of product

It improved the quality of auctions

It made auctions accessible to anyone with internet

It focused on local buying and selling

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What unfulfilled need did eBay address?

The need for faster shipping

The need for a secure payment system

The need to get rid of unused items and make money

The need for better customer service