Exploring Ideo's Innovative Design Approach

David Kelly, founder of IDEO, is a pioneer in design thinking, an approach that integrates human behavior into design. His work with Steve Jobs led to innovations like the Apple mouse. IDEO's creative process involves diverse teams and empathy for users. Kelly's personal journey, including his battle with cancer, inspired the creation of Stanford's D School, focusing on human-centered design. His legacy continues to influence design and innovation globally.

Who is the founder of IDEO?

• Steve Jobs

• David Kelley

• Bill Gates

• Tim Cook

What is the main principle of Design Thinking?

• Reducing production costs

• Maximizing profits

• Incorporating human behavior into design

• Focusing on aesthetics

What is a key element in IDEO's problem-solving approach?

• Using only engineers

• Encouraging wild ideas

• Avoiding collaboration

• Focusing on individual work

Which product did David Kelley and his team help design for Apple?

• iPhone

• iPad

• Apple Mouse

• Apple Watch

What was Steve Jobs' reaction when David Kelley suggested a rubber-coated ball for the mouse?

• He was initially against it but later accepted

• He was skeptical but agreed

• He immediately approved it

• He was indifferent

What is one of the breakthroughs achieved through design thinking?

• A solar-powered laptop

• A self-driving car

• A heart defibrillator that talks to you

• A new type of smartphone

What was David Kelley's first job?

• At Google

• At Boeing

• At Apple

• At Microsoft

What did Steve Jobs advise David Kelley regarding his cancer treatment?

• To avoid any treatment

• To consult multiple doctors

• To go straight to Western medicine

• To try alternative medicine

What is the Hasso Plattner Institute of Design at Stanford also known as?

• The Creative Center

• The d.school

• The Design Lab

• The Innovation Hub

What is David Kelley's theory about life?

• Life is predictable

• Life is a series of failures

• Life squeezes out the best of us

• Life is always easy