Marketing Mix

A product, service, or concept that is publicly distinguished from other products, services, or concepts, so that it can be easily communicated and usually marketed is a ___________________________.

• brand

• product

• logo

• target market

The object or end to be achieved is the _________________________. 

• Purpose

• Business

• Reason

• promotion

A person who buys the product or service is a _____________________________.

• target market

• competition

• brand

• customer

The department of ________________ is responsible for promoting a favorable image to the public. 

• target market

• customer

• public relations

• competition

A ____________________ is meeting a need with words or actions instead of tangible products.

• product

• service

• logo

• customer

A _________________________________ are promotional items that are linked to a product that often require box tops or other proof of purchase plus shipping and handling payment in order to acquire them.

• product

• premium

• logo

• marketing

 ______________________ is the way you advertise your product. 

• product

• promotion

• logo

• brand

The process of communicating the value of a product or service is ______________________. 

• marketing

• promotion

• brand

• competition

The amount of money needed to buy or sell a product is its _______________________.

• product

• brand

• competition

• price

 A a brief attention-getting phrase used in advertising or promotion is a ______________________________.

• promotion

• place

• slogan

• brand