Consumer Decision Making (W3)

Consumer Decision Making (W3)

University

15 Qs

quiz-placeholder

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Consumer Decision Making (W3)

Consumer Decision Making (W3)

Assessment

Quiz

Business

University

Easy

Created by

MUHAMAD IZAIDI ISHAK

Used 1+ times

FREE Resource

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Consumer behavior refers to:
The financial management of a company
The process consumers use to make purchase decisions and use/dispose of products
The way marketers set prices
Government regulation of consumer rights

Answer explanation

Consumer behavior is the study of how consumers make purchase decisions and use/dispose of products.

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following is NOT part of the five-step decision-making process?
Need recognition
Information search
Evaluation of alternatives
Market segmentation

Answer explanation

Market segmentation is a separate marketing activity, not a step in the consumer decision-making process.

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A value derived from solving problems and accomplishing tasks is called:
Hedonic value
Utilitarian value
Emotional value
Functional value

Answer explanation

Utilitarian value comes from the practical benefits of solving problems and completing tasks.

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which stage comes immediately after the purchase in the consumer decision-making process?
Information search
Need recognition
Postpurchase behavior
Evaluation of alternatives

Answer explanation

After the purchase, consumers evaluate satisfaction, which is the postpurchase behavior stage.

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which type of purchase is typically made quickly, often with little prior planning?
Planned purchase
Partially planned purchase
Impulse purchase
Extensive decision making

Answer explanation

Impulse purchases are made spontaneously, often triggered by promotions or emotions.

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Cognitive dissonance occurs when a consumer:
Always buys the cheapest product
Feels tension after recognizing inconsistency between behavior and beliefs
Purchases the same brand repeatedly
Ignores advertising messages

Answer explanation

Cognitive dissonance is the discomfort felt after recognizing inconsistency between beliefs and behavior.

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following is an example of routine response behavior?
Buying a new car
Buying toothpaste
Choosing a university
Selecting a retirement plan

Answer explanation

Routine response behavior applies to frequently purchased, low-cost items like toothpaste.

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