CRM

Indirect communication channels promote sales whereas direct communication channels promote sales and improve the ___.

• Telemarketing

• Sales Promotion

• Customer Relationship

• establishing Communication

A person or company that yields a revenue more than incurred costs of selling and serving is called

• A. dissatisfaction

• B. superior value

• C. profitable customers

• D. satisfied customers

Total Customer Benefits Includes

• product benefits

• service benefits

• image benefits

• all of above

Customer Buying Behaviour in influenced by

• Cultural and social Factors

• Personal Factors

• Both A & B

• None of Above

Customers lifetime purchases that generate net present value of future profit streams is called

• customer lifetime value

• customer purchases value

• customer cost incurred

• customer relationships

Customer Relationship Management is about

• Acquiring the right customer

• Instituting the best processes

• Motivating employees

• All of the above

Any occasion on which brand or product is encountered by end customers is called

• Relationship touch point

• Retailers touch point

• Customer touch point

• Company touch point

Advantage of CRM

• Cost of the Software

• Improve overall relationship with customer

• Customization of the Business

• All of the above

B2B stands for

• Business to Government

• Business to Business

• All the above

CRM technology can help in

• Designing direct marketing efforts

• Developing new pricing models

• Processing transactions faster

• All of the above