Social Media Marketing

hat is the distinctive strategic advantage of Social Media Marketing compared to traditional mass media such as TV or radio?

• It eliminates the need for audience segmentation
  

• It enables real-time, two-way engagement and measurable analytics

• It guarantees higher sales with lower costs

• It reduces the risk of negative customer feedback

Which social media platform has built its core competitive advantage around short-form, algorithm-driven viral video content, significantly influencing user behavior and advertising models?

• LinkedIn – focusing on B2B professional networking

• TikTok – specializing in personalized short-form video discovery

• Facebook – originally designed for peer-to-peer social connections

• Pinterest – emphasizing visual idea bookmarking and curation

LinkedIn is primarily used for:

• Entertainment

• Professional networking

• Short-form comedy

• Photo sharing

The average daily social media usage per person worldwide is approximately:

• 30 minutes

• 1 hour

• 2.5 hours

• 5 hours

Which of the following is NOT a common strategy in Social Media Marketing?

• Influencer Marketing

• Community Building

• Logo Optimization

• Social Listening

Nike posting workout videos instead of shoe ads is an example of:

• Paid Advertising

• Content Marketing

• Community Building

• Influencer Marketing

Which brand is known for humor-based engagement on Twitter?

• McDonald's

• Starbucks

• Wendy's

• Subway

What is the primary reason viral social media challenges (such as hashtag campaigns) succeed in creating massive brand awareness?

• They rely on heavy paid advertising budgets to push content globally.

• They bypass the need for brand identity and long-term positioning.

• They guarantee higher product sales regardless of engagement levels.

• They encourage user participation and peer-to-peer sharing, multiplying reach organically.

Fenty Beauty working with beauty vloggers is an example of:

• Content Marketing

• Paid Advertising

• Influencer Marketing

• Community Management

Airbnb showing ads only to people searching for travel is an example of:

• Mass advertising

• Influencer Marketing

• Paid Targeted Advertising

• Content Creation