Woolworths FOCUS GROUP QUESTIONS

Our email is @[e-mail]

Do we have permission to record audio for this focus group?

• Yes

• No

Where do you shop for groceries?

Why do you shop there?

Factors that affect where you shop - locality, quality, price.. ect.

Is fresh produce important when doing your grocery shopping?

• Yes

• No

What is the first supermarket that comes to mind when you think "Fresh"?

Does brand identity affect where you shop?

• Of Course it does.

• Yes, but not for everything

• Brand Identity isn't a consideration for my shopping experience

• I don't care about any brand identity for anything.

What Feelings come to mind when you think "Woolworths"?

How likely are you to switch supermarkets if your preferred one raises prices?

• Very likely

• Somewhat likely

• Unlikely

• Not at all likely

Which supermarket do you feel understands your lifestyle best?

• Woolworths

• Coles

• ALDI

• Costo

• None/Other

Which supermarket’s advertising do you notice the most?

• ALDI

• COLES

• WOOLWORTHS

• IGA