
Marketing 2 - 2.03
Authored by Lauren Ashe
Business
9th Grade
Used 7+ times

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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
An organization is gathering, recording, and analyzing data about its target market. This activity is known as
marketing research.
test marketing.
performing a case study.
conducting experiments.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A company wants to know why sales of a certain product are not growing. Its purpose in conducting marketing research is to
monitor.
test hypotheses.
explain.
predict.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A company wants to know how its target market will react to expected changes in the economy. Its purpose in conducting marketing research is to
monitor.
test hypotheses.
explain.
predict.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A company’s marketers guess that if they invest in sales force training, sales will increase by 15%. This guess is called a(n)
simulation.
hypothesis.
independent variable.
pilot study.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A company’s marketers hold a meeting to lay out the master plan for conducting a marketing research project. This plan is known as the research
questionnaire.
design.
variable.
focus.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is determined in a research project’s master plan:
The company’s target market
How much the marketers will be paid
How much data to collect
The purpose of the research
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the relationship between research purpose and research design?
Purpose dictates design.
There is no relationship between the two.
Design is more important than purpose.
Design is unnecessary.
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