Marketing Research

Marketing Research

9th - 12th Grade

15 Qs

quiz-placeholder

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Marketing Research

Marketing Research

Assessment

Quiz

Business

9th - 12th Grade

Practice Problem

Medium

Created by

Sara Gilleran

Used 974+ times

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15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Pieces of information collected directly by an individual or organization.

Databa

Focus

Primary Data

Social Trend

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A group that includes a cross section of the entire population that is targeted.

Marketing research

Data

Secondary data

Representative sampling

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Provides insight into what people think about a topic. Comes from research questions that require judgement, instead of "yes or no" answers.

Qualitative data

Market research

Quantitative data

Database

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Facts and figures from which conclusions can be drawn.

Qualitative data

Market research

Quantitative data

Database

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A group of people brought together to discuss a specific topic. Usually consist of 6-9 people

Observation

Interview

Focus group

Survey

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A set of questions posed to a group of people to determine how that group thinks.

Observation

Interview

Focus Group

Survey

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Information, statistics, or other type of data that already exists. Someone has already collected the information, but others can use it.

Market research

Primary data

Variable

Secondary data

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