Group 6

ABC Ltd collects a vast amount of data in its CRM system from all its customer touchpoint processes - sales, marketing, and customer service. Now they plan to analyze the data for better decision-making. As the senior manager of the organization which option you will suggest?

• Build a seperate system for analysis. However, this will result in additional IT infrastucture cost.

• Allow you team to analyze the data from the current CRM system that is used for regular business operation. This will not incure additional IT infrastructure cost.

• Leverage the existing ERP system infrastructure of analyzing the CRM data.

• None of the above.

Analyze the following business conditions. Which justify the use of a cloud-based CRM system?

• All of the above

• Company A, a global organization, has multiple branch offices and a remote sales team. They require real-time access to customer data and collaborative features, which can be efficiently provided through a cloud-based CRM system.

• Company B, a startup company, has limited IT infrastructure and resources. They need a cost-effective CRM solution that can be easily implemented and scaled as their business grows, making a cloud-based CRM system an ideal choice.

• Company C, a mobile workforce company, has employees who frequently work remotely or travel. They require a CRM system that can be accessed from any location or device, enabling them to stay connected and update customer information in real time, which is feasible with a cloud-based CRM system.

A user with a "Sales Executive" role reports being unable to view newly created accounts. Upon analyzing their role permissions, you find they have "List" and "View" access to Contacts but not Accounts.
What is the most likely reason for their issue?

• The role assigned does not provide access to the Account module

• The Account module is disabled in SuiteCRM

• Contacts are not properly linked to Accounts

• The user has not accepted the CRM invitation

A CRM system was implemented across marketing, sales, and customer support departments. However, each department continues to work in silos, resulting in inconsistent communication with customers.
Which conclusion can best be drawn from this scenario?

• The CRM system’s integration across functions is insufficient

• The CRM system lacks cloud deployment

• The enterprise requires more service agents

• The CRM system has too many customized fields

A mid-market enterprise is seeking a CRM system that offers easy implementation, no‑code or low‑code configuration, embedded AI for predictive lead scoring and deal forecasting, and strong support for growth without complexity. According to Gartner’s 2024 Magic Quadrant, which vendor best fits these criteria?

• SugarCRM

• Salesforce 

• Microsoft Dynamics 365

• Oracle Sales Cloud