Chapter 2 – Target Market Analysis

A target market refers to everyone who might buy your product.

• True

• False

Answer explanation

It’s the specific group most likely to buy

Focusing on a specific customer group helps businesses save money and connect better.

• True

• False

Behavioural segmentation focuses only on where customers live.

• True

• False

Answer explanation

That’s geographic; behavioural is about usage rate, loyalty and frequency.

Which of the following is NOT part of demographic segmentation?

•  Age

• Gender

• Lifestyle

•  Income

A coffee brand chooses to open outlets in Mont Kiara because of its wealthy population. This is an example of:

• Psychographic segmentation

• Geographic segmentation

• Behavioural segmentation

• Demographic segmentation

The primary target market is best described as:

• Customers who may buy in the future

•  Everyone in the market

•  The group with the least profit potential

• The main group most likely to buy first