Business and Product Management Quiz

What is a viable idea?

• A concept for a useful product that hasn't been tested yet

• A concept that is only theoretical

• A concept that is guaranteed to succeed

• A concept that has been tested successfully

What is the primary focus of market segmentation?

• To grow profits by tailoring offerings

• To reduce marketing costs

• To increase product prices

• To eliminate competition

Which of the following is NOT a type of demographic segmentation?

• Gender

• Income

• Age

• Spending habits

What does technographic segmentation focus on?

• Customer income levels

• Geographic location

• Customer hobbies

• Technology usage and interaction

Which of the following is an example of firmographic segmentation?

• Customer age

• Spending habits

• Company size

• Hobbies

What is the purpose of transactional segmentation?

• To identify customer hobbies

• To group customers based on their demographics

• To segment customers by their location

• To analyze customer interactions with the brand

Which of the following factors is considered in the geographic segmentation category?

• Personality

• Climate

• Hobbies

• Income

Which segmentation type focuses on the technology customers use?

• Technographic segmentation

• Psychographic segmentation

• Geographic segmentation

• Demographic segmentation

Which of the following is a characteristic of the behavioral segmentation category?

• Profession

• Spending habits

• Age

• Religion

What is the main goal of market segmentation?

• To eliminate customer feedback

• To connect value propositions to the right customer segments

• To reduce production costs

• To create a one-size-fits-all product