DAG511 Class Quiz 1

Which of the following is considered a primary source of data?

• Survey responses

• Newspaper article

• Research report

• Statistical summary

Which data source is typically second-hand information collected by someone else?

• Primary data

• Secondary data

• Tertiary data

• Raw data

What is an advantage of using secondary data sources?

• High accuracy

• Time-saving

• Customization

• Direct interaction with respondents

Which of the following is NOT an example of a secondary source of data?

• Books

• Journals

• Government statistics

• Personal interviews

Primary data collection is often __________ compared to secondary data collection.

• Cheaper

• Faster

• More accurate

• Less reliable

Which of these is an example of qualitative primary data?

• Customer interview responses

• Sales figures

• Census records

• Weather statistics

Which of the following best describes tertiary data?

• First-hand observations

• Data analyzed and compiled for reference

• Raw experimental results

• Direct survey answers

What is the main disadvantage of using primary data?

• Outdated information

• Costly and time-consuming

• Biased reporting

• Lack of availability

Which of the following is an internal source of data?

• Industry reports

• Competitor websites

• Company financial records

• Government publications

Why might researchers combine both primary and secondary data sources?

• To reduce workload

• To increase data validity

• To avoid repetition

• To ensure low cost