MRP- ASSESSMENT

In 2024, Hindustan Unilever shifted the marketing of which flagship soap brand to its premium beauty & personal care division rather than mass division?

• DOVE

• LUX

• PEARS

• LIRIL

Which state was chosen for IKEA’s third India store (after Hyderabad & Navi Mumbai)?

• Delhi NCR

• Karnataka

• Tamil Nadu

• Gujarat

In 2023, which Indian conglomerate acquired a 51% stake in TCNS Clothing (W, Aurelia, Elleven brands)?

• Tata Group

• Reliance Retail

• Aditya Birla Fashion & Retail

• Future Lifestyle Fashions

The 2022 Pepsi India campaign “Rise Up, Baby” was launched with which celebrity ambassador?

• Salman Khan

• Ranveer Singh

• Vijay Deverakonda

• Tiger Shroff

Which company owns the global rights to the retail brand Hamleys?

• A) WHSmith

• B) Reliance Brands

• C) Toys“R”Us

• D) Landmark Group

In 2023, which Indian state became the largest retail market for smartphones, overtaking Maharashtra in sales volume?

• A) Uttar Pradesh

• B) Tamil Nadu

• C) Karnataka

• D) Gujarat

The viral campaign “Shah Rukh Khan-My-Ad”, which allowed small businesses to insert themselves into SRK ads using AI, was executed by which brand?

• A) Byju’s
  

• B) Cadbury Celebrations

• C) Flipkart Wholesale

• D) JioMart

Which company announced in 2024 that it will rebrand Pantaloons Women stores as a standalone women’s fashion chain under a new identity?

• A) Reliance Trends
  

• B) Aditya Birla Fashion & Retail

• C) Tata Trent

• D) Landmark Lifestyle

In 2023, which brand replaced Coca-Cola as the official sponsor of the ICC Cricket World Cup?

• A) Pepsi

• B) Bira 91

• C) Thums Up

• D) Britannia

Which e-commerce player acquired Metro Cash & Carry India in 2023?

• A) D-Mart

• B) Tata Trent

• C) Reliance Retail

• D) Amazon India