Understanding Digital Marketing

Mr. Suhas wants to understand new method of marketing in the web technology and how it defers from traditional marketing?

How digital marketing will help Mr. Suhas to promote his business online? Is there any tactic or method or channel to sell his product online?

What is Search Engine? And how shall Mr. Suhas's website rank high on search engine?

Shall Mr. Suhas pay and rank his website or is there any other way which is economical which he can use to rank without paying?

Distinguish between Black Hat SEO and White Hat SEO.

Unpaid search is nothing but _____search.

Program used by search engines to collect data from the website is called as____

Manipulating Google's algorithm to improve website rankings is ___hat SEO.

• White

• Black

• Red

Web analytics service offered by Google to tracks and reports website traffic is ____

______________SEO relies on manipulating Google's algorithm to improve rankings.

• Red Hat

• White Hat

• Green Hat

• Black Hat