Blended Learning 4 FCM

What is a digital presence?

• The number of friends you have online
• How an individual, business, or brand appears and exists across the internet and digital platforms
• How often you post on social media
• The profit made by online businesses

Answer explanation

Digital presence describes how someone or something appears and interacts across digital platforms.

Which of the following is NOT a type of digital presence?

• Professional
• Business
• Recreational
• Personal

Answer explanation

Recreational is not a standard category in digital presence.

A digital footprint is best defined as:

• Deliberate online branding strategies
• The raw data trail you leave through online activities
• Your number of website visitors
• The number of advertisements seen

Answer explanation

Digital footprint refers to the data trail left by online activities.

Which is considered an active digital footprint?

• Browsing history
• Social media posts
• Location data
• IP address

Answer explanation

Actively shared information like posts is an active footprint.

What percentage of consumers look up a company online before visiting in person?

• 50%
• 76%
• 88%
• 60%

Answer explanation

The correct statistic is 76%.

93% of consumers use the internet to search for:

• Music
• Local businesses
• International news
• Games

Answer explanation

Searching for local businesses is the most common.

What is the MAIN purpose of a website in digital presence?

• Share memes
• Act as a digital storefront
• Post videos
• Browse the internet

Answer explanation

A website acts as the main digital presence for businesses or individuals.

Good website design is important because users form opinions in just:

• 2 seconds
• 0.05 seconds
• 5 minutes
• 10 seconds

Answer explanation

Users judge websites in fractions of a second.

Which digital presence component has the largest weight according to the chart?

• Content Marketing
• Website
• Social Media
• Email Marketing

Answer explanation

Website is the foundation and often the largest component.

Email marketing is best described as:

• Spamming users with ads
• Sending regular, personalized communication directly to your audience
• Posting on Facebook
• Calling customers directly

Answer explanation

Email marketing involves direct, personalized communication.