Digital Marketing Quiz

Which of the following best defines marketing?

• Selling products

• Advertising campaigns

• Creating, communicating, delivering, and exchanging offerings of value

• Maintaining inventory

Which utility is developed when a product is available at the right time?

• Place utility

• Time utility

• Possession utility

• Service utility

Which characteristic of digital marketing involves reaching a very specific demographic based on interests and location?

• Measurable results

• Targeted audience reach

• 24/7 availability

• Multi-channel approach

Which tool helps track real-time website performance like clicks, conversions, and bounce rates?

• Canva

• Google Analytics

• Facebook Ads Manager

• Shopify

Which of the following is NOT a key component of digital marketing?

• Email marketing

• Search engine optimization (SEO)

• Social media marketing

• Inventory accounting

Search Engine Marketing (SEM) includes:

• Only paid advertisements

• Only organic search optimization

• Both paid reach and SEO

• Affiliate promotions only

In content marketing, infographics are mainly used to:

• Entertain audiences with videos

• Represent information visually and simply

• Send promotional emails

• Track conversion rates

Which trend uses disappearing posts like Instagram Stories to create urgency?

• Influencer marketing

• Ephemeral content

• Social commerce

• Voice search optimization

Which of the following is an example of B2C e-commerce?

• A factory selling raw materials to another manufacturer

• A person selling a used phone on OLX

• Amazon selling books to customers

• A freelancer providing designs to a company

Reviews and star ratings influencing customer purchases fall under which stage of the customer journey?

• Awareness

• Consideration

• Decision

• Retention