marketing 4

What is consumer buyer behavior defined as?

• The purchasing patterns of businesses for industrial goods.

• The buying behavior of final consumers—individuals and households that buy goods and services for personal consumption.

• The process by which companies select target markets.

• The marketing strategies used to attract new customers.

Consumer markets are made up of:

• Only businesses that resell products.

• Government agencies purchasing supplies.

• All the individuals and households that buy or acquire goods and services for personal consumption.

• International organizations involved in trade.

Which of the following is NOT explicitly listed as one of the four major factors influencing consumer buyer behavior?

• Cultural factors.

• Social factors.

• Personal factors.

• Economic factors.

Culture is defined as:

• The trends in spending, personal income, savings, and interest rates.

• A person's pattern of living as expressed in his or her psychographics.

• The set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions.

• The unique psychological characteristics that distinguish a person or group.

Subcultures are groups of people within a culture with shared value systems based on:

• Their economic standing and wealth.

• Their political affiliations.

• Common life experiences and situations.

• Their level of education only.

Social classes are society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviors. They are measured as a combination of all of the following EXCEPT:

• Occupation.

• Income.

• Education.

• Personality traits.

Which type of group has a direct influence on a person's behavior and to which a person belongs?

• Aspirational groups.

• Reference groups.

• Membership groups.

• Online social networks.

A person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts social influence on others is known as a(n):

• Social marketer.

• Opinion leader.

• Buzz marketer.

• Virtual world participant.

Which of the following is identified as the most important consumer-buying organization in society?

• Clubs.

• Organizations.

• Friends.

• Family.

Lifestyle is described as a person’s pattern of living as expressed in his or her:

• Economic situation.

• Occupation.

• Psychographics.

• Age and life-cycle stage.