Marketing Management Review Quiz

Which of the following best defines marketing according to the AMA?

• Selling products to as many people as possible

• The process of creating, communicating, delivering, and exchanging offerings that have value

• Advertising and promotions only

• The activity of producing goods for sale

Which of the following is NOT part of the 8Ps of marketing?

• Product

• Price

• Process

• Production

The art and science of choosing target markets and building profitable relationships is called:

• Sales Management

• Marketing Management

• Public Relations

• Product Management

In STP, the 'P' stands for:

• Planning

• Pricing

• Positioning

• Promotion

Which segmentation variable refers to lifestyle, personality, and social class?

• Demographic

• Geographic

• Psychographic

• Behavioral

A market leader's strategy to grow the market by attracting new customers is called:

• Defending market share

• Expanding total market size

• Niche marketing

• Price skimming

Which of the following is NOT a characteristic of services?

• Intangibility

• Inseparability

• Variability

• Tangibility

When a company prices its products at ₱9.99 instead of ₱10.00, it is applying:

• Prestige Pricing

• Price Skimming

• Psychological Pricing

• Loss Leader Pricing

Which distribution type aims to place products in as many outlets as possible?

• Intensive Distribution

• Selective Distribution

• Exclusive Distribution

• Limited Distribution

Which branding model includes "Energized Differentiation, Relevance, Esteem, and Knowledge"?

• Brand Resonance Model

• BrandAsset® Valuator

• Brandz Model

• SERVQUAL Model