SM 2H Chapter 5 Test

What is the main goal of marketing analytics in sports?

• To help teams win games

• To use data to improve marketing plans

• To design team uniforms

• To entertain fans during breaks

Which tool is used to create online surveys?

• Salesforce

• Google Forms

• Power BI

• Instagram

What does a CRM system do?

• Manages fan information and purchases

• Schedules games

• Tracks athlete injuries

• Creates social media posts

Which of these is a data visualization tool?

• Excel

• Twitter

• Mailchimp

• Ticketmaster

What do social media analytics tools help with?

• Scheduling posts and tracking likes

• Selling tickets at the stadium

• Booking hotel rooms

• Designing jerseys

If many people open an email but few click links, what does that mean?

• Emails are going to spam

• People like the subject but not the content

• People are buying tickets

• Emails aren’t delivered

Marketing automation tools do what?

• Send emails and schedule social media posts automatically

• Count ticket sales by hand

• Train athletes

• Design posters

Why use more than one marketing analytics tool?

• To get a better understanding from different data sources

• To confuse fans

• To increase athlete salaries

• To sell more snacks

What does a dashboard from Power BI do?

• Shows easy-to-understand charts about data

• Plays videos during halftime

• Sells merchandise

• Manages parking

Likes, shares, and comments are social media engagement.

• True

• False

• Only likes

• Only comments