Marketing and Distribution Quiz

Which type of utility ensures that a product is ready for use when the customer wants it?

• Time utility

• Place utility

• Form utility

• Information utility

What type of marketing channel involves the manufacturer selling directly to the buyer?

• Wholesaler marketing

• Direct marketing

• Selective distribution

• Retailer channel

What is a characteristic of indirect marketing channels for consumer products?

• Products are sold through mail order

• Retailers, brokers, and wholesalers are involved

• Customers build the product themselves

• Only luxury items are distributed

Which company created the “golden store” program to influence small retailers in Mexico?

• Unilever

• Mary Kay

• P&G

• Nestlé

What is a challenge in emerging markets regarding consumer shopping habits?

• Preference for large supermarkets

• Daily shopping at small, independent stores

• Strong online retail infrastructure

• High product standardization

What type of utility is provided when customers can learn about product features?

• Form utility

• Information utility

• Time utility

• Distribution utility

What retail format typically consists of many departments under one roof with limited sales staff?

• Specialty store

• Supermarket

• Department store

• Outlet mall

What retail type offers limited items at very low prices, usually under private label?

• Full-line discounter

• Warehouse club

• Hard discounter

• Hypermarket

What is a disadvantage of using indirect involvement in global distribution?

• High startup costs

• Limited control and low distributor commitment

• Requires internal staff management

• Requires legal partnerships

Which company successfully used a direct-sales model to customize PCs globally?

• HP

• Dell

• Lenovo

• Acer