QUIZ 3 6MNMF

Which of the following best describes the main purpose of a structured digital marketing strategy?

• To replace traditional marketing entirely

• To react to competitors without planning

• To provide a clear framework for achieving digital marketing goals

• To increase follower counts only

In structuring a digital marketing strategy, Chaffey recommends starting with:

• Budget allocation

• Situation analysis

• Keyword research

• Campaign launch

Which tool is commonly used in situation analysis to evaluate internal and external factors?

• SWOT Analysis

• 7Ps framework

• Conversion funnel

• Customer journey mapping

When setting goals for digital marketing, the SMART criteria ensures goals are:

• Specific, Measurable, Affordable, Relevant, Timed

• Simple, Manageable, Accurate, Realistic, Transparent

• Specific, Measurable, Achievable, Relevant, Time-bound

• Strategic, Market-oriented, Analytical, Researched, Tested

A key difference between digital marketing objectives and traditional marketing objectives is that digital objectives:

• Are less measurable

• Focus only on offline channels

• Do not require a budget

• Can track real-time data and user behavior

Which of the following is NOT part of Chaffey's RACE framework for strategy implementation?

• Reach

• Retire

• Convert

• Act

One key challenge in implementing a digital marketing strategy is:

• Lack of online competitors

• Integration across multiple digital channels and platforms

• Inability to collect customer feedback

• Overabundance of offline stores

Why is continuous monitoring important in digital strategy implementation?

• To avoid paying for advertisements

• To prevent customers from switching brands

• To adjust tactics based on performance data and market changes

• To stop using social media marketing

Which element of situation analysis focuses on evaluating competitors' digital presence?

• Competitor benchmarking

• SWOT internal factors

• Budget allocation

• Keyword bidding

In digital marketing goal-setting, KPIs are used to:

• Increase offline sales

• Define a company's mission

• Reduce advertising costs

• Measure progress toward objectives