Business L5: Strategic Decisions for Digital Transformation

Who defined the eight critical strategic decisions ?

• Smith et al (2020)

• Johnson et al (2018)

• Chaffey et al (2019)

• Brown et al (2021)

What does "Align with Journey" mean in digital business channels?

• Map channels to specific touchpoints in the customer lifecycle

• Create new digital platforms

• Focus on traditional marketing

• Increase advertising budget

What is the goal of market expansion in the context of market and product development?

• Create breakthrough digital offerings

• Enter new digital territories

• Leverage emerging digital capabilities

• Reduce production costs

What is the primary focus of the technology foundation in the diagram?

• Reducing costs

• Leveraging emerging digital capabilities

• Increasing market share

• Enhancing customer experience

Which strategy involves leveraging emerging digital capabilities?

• Market Expansion

• Innovative Products

• Technology Foundation

• Customer Engagement

Which component is responsible for creating breakthrough digital offerings?

• Market Expansion

• Technology Foundation

• Innovative Products

• Customer Support

What is the goal of enhancing Customer Experience?

• Defining unique digital offerings.

• Shaping brand perception.

• Creating memorable digital interactions.

• Leveraging digital tools to outperform rivals.

Which strategy focuses on leveraging digital tools?

• Unique Value Proposition

• Brand Perception

• Customer Experience

• Competitive Advantage

What is the primary focus of Brand Perception?

• Defining digital offerings

• Shaping customer views

• Creating interactions

• Leveraging tools

Which of the following is NOT a part of Business Model Evolution?

• Embracing digital opportunities

• Overcoming digital challenges

• Creating new digital service offerings

• Reimagining core operations