Target Segment Profiling Quiz

What is the main purpose of target segment profiling?

• Increase product features

• Understand competitors

• Identify and understand the ideal customer group

• Reduce advertising cost

Which of the following is not commonly used in target segment profiling?

• Demographics

• Psychographics

• Product specifications

• Behavioural data

Psychographic segmentation focuses on:

• Age and gender

• Lifestyle, personality, and values

• Income level

• Product usage

Positioning is about:

• Setting prices

• Creating product variants

• Establishing a brand's place in the customer's mind

• Designing packaging

The key outcome of positioning development is:

• Market expansion

• Unique value proposition

• Pricing strategy

• Distribution planning

Which statement best describes a positioning map?

• A brand's slogan

• A product cost comparison

• A visual representation of customer perception

• An organisational chart

Which is essential for effective brand positioning?

• Broad targeting

• Mass advertising

• Clear differentiation

• Discount offers

Which of the following is a core element of brand strategy?

• Manufacturing process

• Brand equity

• Stock availability

• Employee satisfaction

A strong brand strategy must include:

• Only logos and colours

• Product warranties

• Brand promise and values

• Payment options

Brand consistency is important because it:

• Reduces cost

• Creates confusion

• Builds recognition and trust

• Limits market reach