Module-I; Research Methodology - BBA Sem-V; Batch 2023-26

Which of the following best defines business research?

• Creative thinking to solve personal problems

• Informal investigation into daily business practices

• Systematic and objective process to aid decision-making

• A marketing campaign evaluation process

Which of the following is not a characteristic of business research?

• Subjective judgment

• Scientific inquiry

• Data-based analysis

• Decision-oriented

What type of research is aimed at solving practical problems in real-time contexts?

• Basic Research

• Theoretical Research

• Applied Research

• Fundamental Research

Which of the following is an example of Basic Research?

• Optimising inventory using AI

• Studying leadership styles across cultures

• Designing a marketing mix for a new product

• Analysing user churn for a mobile app

In the decision-making process, which step involves identifying root causes?

• Select the best alternative

• Generate alternatives

• Diagnose the problem

• Monitor and evaluate

Which research step includes hypothesis formulation?

• Report writing

• Set research objectives

• Data collection

• Literature review

Which stage in the business research process directly precedes data collection?

• Sampling design

• Literature review

• Data analysis

• Interpretation

What is the final step in the business research process?

• Hypothesis formulation

• Decision making

• Data collection

• Report writing

Which of the following is not a purpose of literature review in business research?

• Identify gaps in existing research

• Define the research problem

• Design sampling plans

• Build a theoretical framework

What is a key distinction between qualitative and quantitative research?

• Quantitative uses focus groups

• Qualitative uses surveys

• Quantitative focuses on numerical data

• Qualitative provides statistical analysis