ICT 8 - LESSON 1

What does ICT stand for?

• Internet and Computer Technology

• Information and Communication Technology

• International Cyber Technology

• Information Computer Trends

What is another term for online marketing?

• Offline marketing

• Retail marketing

• Digital marketing

• Broadcast marketing

Which of the following is NOT a feature of ICT?

• Landline communication

• Wireless networks

• Social media

• Video-conferencing

Which of the following is a goal of online marketing?

• Lower website traffic

• Increase face-to-face sales

• Reach potential customers online

• Reduce internet use

How does online marketing allow targeting?

• Based on billboard locations

• Based on printed ads

• Based on demographics and behavior

• Based on TV ratings

What tool allows marketers to track user behavior in real-time?

• Microsoft Word

• Google Analytics

• Paint

• Yahoo Mail

Which of the following is a benefit of online marketing over traditional marketing?

• More expensive

• Less measurable

• Real-time interaction

• Limited feedback

What enables two-way communication between businesses and customers?

• Print ads

• Online platforms

• Posters

• Flyers

What makes personalization possible in online marketing?

• Radio ads

• Billboards

• Online tools

• Flyers

Which is a major advantage of online marketing?

• 9-to-5 availability

• 24/7 availability

• Only weekday access

• Office hour promotions