Business Management I Standard 3.00 Review (v.2019)
Quiz
•
Business
•
9th - 12th Grade
•
Medium
Megan Marley
Used 227+ times
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50 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following statements is true about customer relationship management (CRM)?
A business has implemented a CRM program if it is providing good customer service.
Price is the most important factor in building a long-term buyer/seller relationship.
A primary goal of CRM is to maximize the long-term value of customer relationships.
Organizational culture has little effect on a customer's experiences with a business.
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
In the modern business world, a growing number of interactions between businesses and customers are taking place:
through the mail.
over the phone.
in stores.
on the Internet.
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following types of information does a company need customer input to obtain?
Dates of store visits
Suggestions for new products
Types of products purchased
Amount of money spent
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What is an important aspect of a customer-centric business?
Limiting the employees' decision making
Aligning business activities with customer needs
Being satisfied with the status quo
Reducing the number of touch points with customers
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
One action that an ethical business can take to help build the long-term trust and loyalty of its customers is to:
send daily opt-in e-mail messages to customers.
maintain detailed information about customers' transactions.
sell its customer list to third parties without permission.
implement a comprehensive customer privacy policy.
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Kemper Corporation continuously updates the firewalls on its web site to protect its customers' personal information from theft. Kemper's action helps build trust with its customers in relation to:
calculation errors.
physical safety.
product tampering.
online security.
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
An important aspect of using technology in customer relationship management involves:
providing customers with excessive product information.
posting customer information on the business's web site.
allowing employees to have complete access to customer information.
updating customer information in the computer database.
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