COM2403/KMC3063 Lecture 1-6

. Who proposed the communication model that asks 'Who? Says What? Through Which Channel? To Whom? With What Effect?'

• Shannon and Weaver

• Aristotle

• Lasswell

• Berlo

Which communication model is primarily focused on public speaking?

• Aristotle's Model

• Osgood-Schramm Model

• Dance's Helical Model

• Shannon-Weaver Model

In Berlo's S-M-C-R model, the letter 'C' stands for:

• Channel

• Code

• Culture

• Context

Which model emphasizes the interactive process and includes feedback?

• Linear Model

• Shannon-Weaver Model

• Osgood-Schramm Model

• Lasswell Model

Which model sees communication as a continuous process that evolves over time, like a spiral?

• Dance's Helical Model

• Barnlund's Model

• Shannon-Weaver Model

• Osgood-Schramm Model

Which model emphasizes the role of both sender and receiver working together to create meaning?

• Barnlund's Transactional Model

• Aristotle's Model

• Shannon-Weaver Model

• Berlo's Model

Which of the following is NOT a form of mass media?

• Newspaper

• Television

• Group discussion

• Radio

Which is NOT a component of media literacy?

• Critical analysis of media messages

• Recognizing media influence

• Understanding media creation processes

• Accepting all media content as fact

Which of the following best describes a mass medium?

• A tool for personal storytelling

• A technology that delivers content to large audiences

• Face-to-face conversation

• Private letters

Which of the following is an example of audience fragmentation?

• A single TV channel dominating the market

• Multiple streaming platforms catering to different audiences

• One radio station reaching everyone

• Government-controlled media