Basics of Product Management 18-07-2025

Brand Evangelist

• A person who promotes a brand
• A person who creates a brand
• A person who manages a brand
• A person who criticizes a brand

Face of the company

• CEO
• Marketing Manager
• Brand Ambassador
• Sales Representative

Moment of Truth (for the company)

• When a customer buys a product
• When a customer uses a product
• When a customer recommends a product
• When a customer complains about a product

What is the primary difference between a want and a need?

• A need is essential, while a want is discretionary
• A want is essential, while a need is discretionary
• A want is long-term, while a need is short-term
• A want is tangible, while a need is intangible

Which of the following is an example of a service?

• A haircut
• A smartphone
• A book
• A car

What is the term for the process of giving up something in return for something else?

• Exchange
• Transaction
• Purchase
• Sale

Consumer's desire for a product or service backed by the ability and willingness to pay for it?

• Demand
• Need
• Want
• Desire

What is the term for the combination of products that a company offers to its target market?

• Product mix
• Product line
• Product width
• Product depth

What is the term for the number of product lines a company offers?

• Width
• Length
• Depth
• Breadth

Which of the following is a component of the 7 Ps of marketing?

• Physical evidence
• Product
• Price
• Promotion