Cuestionario sobre Publicidad
University
•83 Qs
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Cuestionario sobre Publicidad
Quiz
•
Specialty
•
University
•
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83 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
La publicidad tradicional usa medios de comunicación:
No masivos.
De gran alcance.
Muy baratos.
Con objetivos puntuales.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
La publicidad BTL se enfoca en acciones:
Masivas.
Personalizadas.
Generales.
Estándar.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Una característica clave de la publicidad ATL es su:
Alta interactividad.
Gran inversión.
Bajo presupuesto.
Enfoque directo.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
¿Qué tipo de publicidad busca la fidelización a largo plazo?
Publicidad BTL.
Publicidad ATL.
Publicidad OTL.
Publicidad exterior.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
La publicidad OTL es una mezcla entre:
ATL y BTL.
Marketing directo.
RR.PP. y BTL.
Medios digitales.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
¿Qué significa ATL en publicidad?
Bajo la línea.
A través de la línea.
Sobre la línea.
Sin línea.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Un ejemplo de medio ATL es:
Un folleto.
La televisión.
Un evento.
Un correo.
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