scm chap 4

Marketing focuses on the __________ area of the supply chain:

• Cost

• Downstream

• Productivity

• Logistics

• Upstream

Marketing plays a critical role in driving the actions of a company's supply chain because it:

• Defines how to create customer value

• Customizes products

• Defines a brand

• Works with operations

• None of the above

From a SCM standpoint, the organization is seen as having four major components. Which of the following is not one of these?

• Logistics

• Sourcing

• Accounting

• Operations

• Marketing

Distinguishing one market/customer from another is known as:

• Distribution channels

• Supplier relationship management

• Market segmentation

• Bullwhip effect

• Customer relationship management

__________ looks at an entire market as having the same characteristics:

• Value marketing

• Segment marketing

• Service marketing

• One-on-one marketing

• Mass marketing

Target marketing recognizes customer:

• Financial position

• Diversity

• Age

• Homogeneity

• All of the above

The history of marketing involves three major perspectives, including:

• Production

• Selling

• Marketing

• All of the above

• None of the above

In the evolution of marketing, the marketing concept focuses on:

• Standardization

• Selling

• Relationships with customers

• Costs

• None of the above

In the evolution of marketing, the selling concept emerged because of:

• Improved coordination between supply chain partners

• Reducing inventory across the supply chain

• Increased competition in the marketplace

• Segmenting customers/markets

• The Internet

The marketing perspectives prior to the l970s were part of an era termed what?

• Relational marketing

• Transactional marketing

• Analog marketing

• Selling

• Digital marketing