Mass, Niche, and Dynamic Market

What is meant by Mass Market?

• Special products for small groups

• Unique and expensive products

• General products for a wide audience

• High-tech products

One example of a Mass Market product is:

• Vegan shoes

• Tesla

• Indomie

• The Ordinary

Niche Market has the following characteristics, except:

• General and cheap products

• High customer loyalty

• Unique products

• Specific target market

What is the advantage of a Niche Market?

• Mass production

• Reaching everyone

• Affordable prices

• High customer loyalty

An example of a Niche Market product is:

• Coca-Cola

• Samsung

• Tesla

• Aqua

What is meant by Dynamic Market?

• A market that is stable and unchanging

• A market with special products

• A market that constantly changes due to trends and technology

• A market that only sells online

An example of change in the Dynamic Market is:

• Offline stores becoming malls

• Music CDs turning into Spotify

• Supermarkets becoming minimarkets

• Motor sales increasing

Online retailing in the presentation is likened to:

• Flowers and bees

• Volcanoes

• Icebergs

• Rivers and oceans

What is the important role of retailers in the distribution of goods?

• Storing stock

• Producing goods

• Determining market prices

• Distributing and promoting products

What is the ultimate goal of this learning?

• Knowing the history of retail

• Memorizing famous brands

• Understanding market concepts and their impact on business strategies

• Knowing the teacher's name