Mastering Product Discovery

What is a common user research technique used to gather qualitative data?

• Surveys

• Interviews

• A/B Testing

• Focus Groups

Which prototyping method allows for quick iterations and feedback?

• Sequential Prototyping

• Static Prototyping

• Waterfall Prototyping

• Agile Prototyping

What is the purpose of conducting a market analysis?

• To reduce marketing efforts

• To eliminate competition completely

• To increase product prices

• The purpose of conducting a market analysis is to understand market trends, customer needs, and competition.

Name a popular framework for feature prioritization.

• MoSCoW method

• SWOT analysis

• RICE scoring

• Kano model

How can customer feedback be effectively integrated into product development?

• Focus solely on internal team opinions

• Ignore customer feedback completely

• Integrate customer feedback by collecting, analyzing, prioritizing, collaborating on solutions, implementing changes, testing, and refining.

• Only collect feedback after product launch

What does Agile product development emphasize?

• Iterative progress, collaboration, flexibility, and customer feedback.

• Strict adherence to a fixed plan

• Minimal customer interaction

• Focus solely on individual performance

Who is the author of the product discovery framework that focuses on continuous learning?

• Teresa Torres

• Jeff Patton

• Mike Cohn

• Roman Pichler

What is one key principle of Marty Cagan's approach to product discovery?

• Focus on understanding customer needs and validating ideas through user engagement.

• Focus solely on internal stakeholder opinions.

• Emphasize competitive analysis over customer insights.

• Prioritize rapid prototyping over user feedback.

Which user research technique involves observing users in their natural environment?

• Surveys

• A/B testing

• Ethnographic research

• Focus groups

What is a wireframe in the context of prototyping?

• A wireframe is a detailed graphic design of a website.

• A wireframe is a final product ready for launch.

• A wireframe is a type of programming language used in development.

• A wireframe is a blueprint for a user interface in prototyping.