Audits and Reporting Quiz

What is a digital audit?

• A tool to create ads

• A one-time marketing expense report

• A structured evaluation of digital presence and campaign effectiveness

• A customer feedback survey

Which of the following is not part of a digital audit?

• Platform audit

• Content audit

• Performance review

• Menu audit

What does a conversion audit examine?

• User experience in a store

• Bounce rates on TV ads

• Actions taken by users leading to desired outcomes

• Survey completion rates

What is the purpose of a "before and after" analysis?

• Compare different team performances

• Analyse budget allocation

• Measure campaign changes and improvements

• Track platform likes

Which tool helps visualise campaign data for reporting?

• Google Slides

• Microsoft Word

• Google Looker Studio

• Canva

Google Looker Studio allows marketers to:

• Design posters

• Edit videos

• Build interactive dashboards

• Send newsletters

What makes a report effective in digital marketing?

• Long paragraphs and technical terms

• Real-time data with clear insights

• Bright colours and animations

• Offline data sheets

A structured report should:

• Skip analytics and use visuals only

• Focus only on the CEO's opinion

• Align with 5S objectives and lead to action

• Avoid using dashboards

In your final presentation, what should be visible?

• Only text slides

• Only your face

• Your slides and your face simultaneously

• Only audio

Why are audit findings important for future campaigns?

• They replace team meetings

• They show who made mistakes

• They guide performance improvement

• They increase social media followers