Marketing Concepts Quiz

Ali started a small online bakery. He uses Instagram to show his cake designs, responds to customer messages quickly, and delivers on time. Customers often recommend him to friends. What part of marketing is Ali doing well?

• Mass production

• Ignoring customer feedback

• Creating value and maintaining customer relationships

• Focusing only on product cost

Sarah is thirsty after her workout. She needs something to drink. She wants a cold orange juice. She checks her wallet and buys a fresh orange juice from a nearby café. What is Sarah’s basic need in this case?

• Cold drink

• Orange juice

• Thirst

• Café

Sarah is thirsty after her workout. She needs something to drink. She wants a cold orange juice. She checks her wallet and buys a fresh orange juice from a nearby café. What shows her demand?

• She feels tired

• She wants to relax

• She buys orange juice and can pay for it

• She walks to the café

David sells handmade candles online. Many customers say they love how his packaging feels luxurious and smells relaxing. Some even say they buy his candles not just for the scent, but for the full experience — the box, the unwrapping, and the surprise note inside. What kind of value is David offering?

• Only product quality

• Only low price

• Experience and emotional value

• Only brand name

A new coffee shop, BrewTime Café, works closely with a local bakery for daily pastries, trains its staff well, and listens to customer feedback on social media. Which factor from the microenvironment is shown by their relationship with the bakery?

• Customers

• Suppliers

• Government

• Society

What part of the microenvironment is shown when they respond to online feedback?

• Technology

• Media

• Customers

• Competitors

A smartphone company delays launching a new model in Malaysia because of rising taxes and new environmental laws about e-waste. Which macro factor affects the delay due to taxes?

• Technological

• Political/Economic

• Social

• Legal

John just got a new job. He needs clothes for work. He wants to buy branded office wear from Uniqlo. He has saved enough money to buy them. What does John's choice of branded office wear represent?

• A basic need

• A personal demand

• A social value

• A want

Lina opened a bubble tea store. Instead of just selling drinks, she lets customers design their own cups, choose toppings, and write their names on the cup. Customers share photos of their drinks online. What definition of marketing fits Lina’s approach?

• Pushing products to everyone

• Making only profit from sales

• Creating value and connecting with customers

• Reducing cost to increase sales

Farah sells eco-friendly bags online. Her customers say they feel good because the bags support zero-waste and sustainability movements. What type of marketing value is this?

• Product value

• Price value

• Emotional and social value

• Convenience value