INTRODUCTION TO MARKETING

It refers to the tangible good or intangible service offered by the business to the target consumers.

• Promotion

• Product

• People

• Place

What is MARKETING?

• MARKETING IS THE PROCESS BY WHICH PERSON CREATE VALUE FOR CUSTOMERS AND SOCIETY, RESULTING IN STRONG CUSTOMER RELATIONSHIPS WHICH CAPTURE VALUE FROM THE CUSTOMERS IN RETURN.

• MARKETING IS THE PROCESS BY WHICH PERSON CREATE VALUE FOR CUSTOMERS AND FAMILY, RESULTING IN STRONG CUSTOMER RELATIONSHIPS WHICH CAPTURE VALUE FROM THE CUSTOMERS IN RETURN.

• MARKETING IS THE PROCESS BY WHICH PERSON CREATE VALUE FOR CUSTOMERS AND FAMILY, RESULTING IN WEAK CUSTOMER RELATIONSHIPS WHICH CAPTURE VALUE FROM THE CUSTOMERS IN RETURN.

• MARKETING IS THE PROCESS BY WHICH COMPANIES CREATE VALUE FOR CUSTOMERS AND SOCIETY, RESULTING IN STRONG CUSTOMER RELATIONSHIPS WHICH CAPTURE VALUE FROM THE CUSTOMERS IN RETURN.

Which of the following is FIVE (5) Core Marketing Concepts ?

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What is the example of PHYSICAL NEEDS?

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Below are example of TANGIBLE products EXCEPT:

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MARKET: where the products and services are being offered and open towards buyer. Which of the following is NOT the example of market place?

• Instagram

• Lazada/Shoppee

• TikTok

• Google Form

................"the act of obtaining a desired object from someone by offering something in return."

• MARKETING

• EXCHANGE

• TRANSACTION

• RELATIONSHIP

"customer desire to have a marketable or valuable things in her life as their willingness to pay the high price for it."

• DEMAND

• NEEDS

• WANTS

• VALUES

SERVICE IS ........ IN NATURE

PRODUCT IS ...... AND CAN BE RETURNED