Performance Marketing 1st Quiz

Performance Marketing 1st Quiz

Professional Development

10 Qs

quiz-placeholder

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Performance Marketing 1st Quiz

Performance Marketing 1st Quiz

Assessment

Quiz

Professional Development

Professional Development

Easy

Created by

Joshua Hidayat

Used 1+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main goal of performance marketing?

To increase brand awareness

To drive measurable actions like conversions or installs

To test TV commercials

To boost organic traffic only

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of these is NOT a performance marketing channel?

Google Ads

Meta Ads

Ad Network

OOH

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does 'Conversion Rate' measure?

Number of people who saw the ad

Ratio of clicks to total impressions

Percentage of users who took desired action after clicking the ad

Ad frequency per user

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which metric shows cost efficiency per conversion?

CPM

CTR

CPA

CPC

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What action should you take when ROAS is below your goal?

Pause high-ROAS campaigns

Reallocate budget to better-performing ad sets

Ignore it

Add more low-performing creatives

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What’s a good first step if a campaign spends but gets 0 conversions?

Increase budget

Duplicate the campaign

Review targeting and landing page

Reduce cost per impression

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which funnel stage is most related to performance marketing?

Top of Funnel (TOFU)

Mid Funnel

Bottom of Funnel (BOFU)

Offline funnel

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