Digital Communication

Digital Communication

Professional Development

15 Qs

quiz-placeholder

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Digital Communication

Digital Communication

Assessment

Quiz

Other, Education

Professional Development

Practice Problem

Hard

Created by

Brenda Stephen

Used 20+ times

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15 questions

Show all answers

1.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Social media brand voice are determined by

(answer can be more than one)

Personality

Persona

Tone

Language

Purpose

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The most important (#1) thing about social media content strategy is

have many followers

set up more than 5 accounts

Set a goal !

know how to use tools

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

At this funnel level , you are no longer a mystery. The prospect knows who you are. They know what you do and how you can solve their problem, and they probably know the same about some of your competitors.​

TOFU

MOFU

BOFU

ROFU

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

ACCA is

Action, Comprehension, Conviction, Awareness

Action, Conviction, Comprehension, Awareness

Awareness, Conviction, Comprehension. Action

Awareness, Comprehension, Conviction, Action

5.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

The following is / are copyright formula(s)

(answer can be more than one)

AIDA

4Ps

4Cs

SLAP

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the acronym SMART stand for?

Specific, Measurable, Action, Respond, Time-bound

Specific, Measurable, Achievable, Relevant, Time-bound

Special, Manageable, Achievable, Real, Traceable

Special, Magnificent, Attitude, Relevant, Trackable

7.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Why is SWOT analysis important?

(answer can be more than one)

Allow you to see what the organization has

Allow you to see what you are lacking of

Eliminate the hazards

Reduce chances of failing

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