Search Header Logo

Chapter 01 Backup quiz

Authored by Ram Munde

Other

University

Chapter 01 Backup quiz
AI

AI Actions

Add similar questions

Adjust reading levels

Convert to real-world scenario

Translate activity

More...

    Content View

    Student View

25 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the core distinction between goods and services?

Tangibility

Price

Distribution channels

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Services are best described as:

Physical objects

Acts or performances

Digital products

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The Service-Continuum illustrates:

How services are priced

Blending of tangible and intangible elements in offerings

Service employee hierarchies

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which service characteristic causes challenges in standardization?

Intangibility

Heterogeneity

Perishability

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Perishability implies services:

Can be stored for future use

Cannot be inventoried

Degrade physically over time

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Inseparability means:

Service production/consumption occur simultaneously

Services cannot be separated from marketing

Services are inseparable from goods

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is intangibility a marketing challenge?

Difficulty in pricing

Inability to demonstrate quality pre-purchase

Complex distribution

Access all questions and much more by creating a free account

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?