Chapter 01 Backup quiz

Chapter 01 Backup quiz

University

25 Qs

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Chapter 01 Backup quiz

Chapter 01 Backup quiz

Assessment

Quiz

Other

University

Practice Problem

Hard

Created by

Ram Munde

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25 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the core distinction between goods and services?

Tangibility

Price

Distribution channels

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Services are best described as:

Physical objects

Acts or performances

Digital products

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The Service-Continuum illustrates:

How services are priced

Blending of tangible and intangible elements in offerings

Service employee hierarchies

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which service characteristic causes challenges in standardization?

Intangibility

Heterogeneity

Perishability

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Perishability implies services:

Can be stored for future use

Cannot be inventoried

Degrade physically over time

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Inseparability means:

Service production/consumption occur simultaneously

Services cannot be separated from marketing

Services are inseparable from goods

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is intangibility a marketing challenge?

Difficulty in pricing

Inability to demonstrate quality pre-purchase

Complex distribution

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